Do You Hear What I Hear? Voice of the Customer

Features, Benefits & Value Proposition. What's the Difference & Why Does it Matter?

Features, benefits and value proposition. What’s the difference and why does it matter? The difference between these things goes far beyond a market messaging exercise; it goes to the core of who a company is. It has been my experience that value is the focus of “Outside-In” oriented companies, those that are focused on solving customer problems and features are the focus of “Inside-Out” oriented companies.

Are You Challenging Your Healthcare System To Serve You Better?

Do You Hear

What I Hear?

Voice of the Customer.

“Do you hear what I hear?” This evokes the famous Christmas song written by Noël Regney and Gloria Shayne Baker in 1962 and performed by Bing Crosby, but it is also an important question. Are you asking the necessary questions to both hear and understand what is most important about your business? Have you asked your loyal clients what they most value about your service or product? Even if you are the leader in your sector, you might be surprised by their answer.

Features, Benefits & Value Proposition

What's the Difference & Why Does it Matter?

Features, benefits and value proposition. What’s the difference and why does it matter? The difference between these things goes far beyond a market messaging exercise; it goes to the core of who a company is. It has been my experience that value is the focus of “Outside-In” oriented companies, those that are focused on solving customer problems and features are the focus of “Inside-Out” oriented companies.



Are You Challenging Your Healthcare System?

Learn how.

With all the attention that is being brought to transparency and consumerism in healthcare and its positive impacts on clinical outcomes and costs, clearly the healthcare system is not ready to serve an engaged consumer.